Hi, I am Dr. Payal Loma Ghatnekar
- PhD in persuasive technology, with over a decade of experience in digital healthcare research and innovation
- Expert in AI and immersive technologies with a focus on evaluation, adoption, risk management and governance
- Innovate UK grants assessor and UKRI panelist assessing high impact innovations
- I also help individuals and teams reset their relationship with technology through The Grounded Circuit™—a science-based framework for emotional clarity, digital wellbeing, and nervous system resilience.
Human-Centred Services to Scale Innovation and Drive Adoption
Technology Adoption & Behaviour Change Consulting
Help your teams embrace change- not resist it. I support organisations in navigating the human side of digital transformation. Using proven behavioural science models, I design adoption strategies that reduce friction and improve engagement. Whether you're implementing AI, immersive tech, or new digital tools, I ensure people are at the centre of the process.
Innovation & Digital Health Evaluation
Make informed decisions with real-world evidence. I evaluate the effectiveness and impact of emerging technologies through mixed-methods research grounded in behavioural science. From small pilots to large-scale rollouts, I provide evidence that helps funders, regulators, and leaders understand what works—and why. My expertise spans immersive tech, AI in healthcare, and user experience design.
Grant Review & Funding Advisory
Secure funding with strong, evidence-backed proposals. As an Innovate UK Assessor and UKRI Talent Panelist, I know what high-impact applications look like. I help organisations and startups craft compelling funding proposals aligned with national innovation priorities. Whether you're applying for Innovate UK, UKRI, or other grant schemes, I offer expert insight on structure, strategy, and evaluation plans that get results.
The Grounded Circuit™
Science-led strategies for clarity, focus, and nervous system regulation in the digital age
The Grounded Circuit™ is a signature behavior science framework I developed to address the hidden costs of digital overload, fragmented attention, and emotional dysregulation—especially in high-demand, tech-saturated environments.
Drawing from neuroscience, technology behavior research, and nutritional psychology, The Grounded Circuit™ helps individuals and teams:
Reduce the cognitive and emotional strain caused by passive tech use
Restore clarity and productivity through nervous system-aligned routines
Build sustainable digital habits that protect wellbeing without disengaging from technology
Unlike detox models that rely on avoidance, The Grounded Circuit™ offers practical, evidence-informed rituals that integrate nourishment, movement, sensory reset, and focused work cycles.
Whether applied at the individual or organisational level, it brings a grounded approach to performance, resilience, and wellbeing in a hyperconnected world.
Featured Projects
Innovate UK Grant Assessor & Writer
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Digital Healthcare Impact & Evaluation in NHS
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Digital Literacy and Inclusion Behaviour Analysis in Health Workers
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Growing Value of XR In Healthcare - UKRI
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Testimonials
