Helping organisations adopt AI and emerging technologies that people actually trust, use and sustain.

I bring together behavioural science, AI governance, and real-world evaluation to bridge the gap between innovation and adoption.

BEHAVIOURAL SCIENCE · AI GOVERNANCE · INNOVATION EVALUATION
Work With Me

🏛 Advisor:  NHS England · UKRI · NICE · AI Ambassadors Network ·  Responsible AI Champion NHS · Certified AI Ethicist ·  EU AI Frameworks ·  ISO-IEC 42001 

🏆 HSJ Award Shortlist 2025

🎓 Oxford AI Ethics · Cambridge HCI 

📄 Peer-reviewed publications

WHAT I HELP WITH
“We’ve run the pilot. People aren’t adopting it. We don’t know why.”
 
I diagnose and fix adoption failure
Using behavioural science frameworks — COM-B, TDF, BCT taxonomy — I identify exactly where and why adoption breaks down, then redesign the intervention to work with human behaviour rather than against it.
“We need to deploy AI responsibly but our governance framework isn’t keeping pace.”
 
I build practical AI governance
I design governance frameworks that are usable, not just compliant — grounded in international standards, real organisational constraints, and the behavioural realities of how people actually use AI systems.
“We’re evaluating a technology investment but don’t know what evidence to collect.”
 
I design evaluation that answers real questions
I build evaluation frameworks that go beyond activity metrics — measuring adoption, behavioural impact and real-world outcomes in ways that inform funding, scale-up and policy decisions.
“Our teams are anxious about AI. We need to build confidence without oversimplifying.”
 
I build genuine AI literacy
I design and deliver AI education programmes grounded in behavioural science — helping clinical, operational and leadership teams understand AI capabilities, risks and ethical use in their specific context.
“We have promising research but don’t know how to translate it into something scalable.”
 
I bridge research and real-world delivery
I translate evidence, pilots and academic insights into practical strategies — working with funders, innovation teams and public bodies to move from promising idea to adoptable, scalable intervention.
WHO I WORK WITH
NHS and health systems
Evaluation, governance and adoption of AI and digital technologies across complex care environments — from Trust level to national policy.
 
NHS Trusts
NICE
NHSE
Government and policy bodies
Behavioural frameworks, foresight and evidence generation for technology regulation and public sector innovation programmes.
 
UKRI
Innovate UK
Regulators
Innovation funders and startups
Grant assessment, adoption strategy and impact evaluation for emerging technology programmes — from early-stage to scale.
 
Health Tech
Startups
Funders
SELECTED WORK
01
NHS · 2019–present

AI governance — Torbay NHS Trust

Led AI governance, evaluation and literacy programmes informing NICE national guidance..

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02
Innovation Funding

Expert assessor — UKRI and Innovate UK

Assessed large-scale AI, digital health and emerging technology proposals for national innovation funding programmes. Evaluated feasibility, adoption risk and behavioural impact across nutrition, women's health and chronic condition prevention — contributing to decisions on multi-million pound grants.

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03
Publications

Published researcher — Google Scholar

Published research on persuasive technology and behaviour change adoption.

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04
HSJ National Awards 2025

Shortlisted — HSJ National Award for Digital Literacy and Inclusion

Shortlisted for one of the most prestigious national awards in NHS innovation, recognising the design and delivery of a digital literacy and inclusion programme at Torbay and South Devon NHS Trust. The programme supported staff and patients to engage confidently with digital and AI-enabled tools — addressing equity, accessibility and real-world adoption barriers.

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05
Speaking- Thought Leadership

Speaking on responsible AI, behaviour change and digital innovation

Invited speaker at national and international forums on AI governance, technology adoption and responsible innovation in healthcare. Recent appearances include the Four Nations Responsible AI in Healthcare Conference (800+ viewers), IVRHA, Laval VR, Into Games and The Economist Enterprise Metaverse event. Topics span trust in AI, behavioural science for digital health, and practical governance frameworks for emerging technologies.

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WRITING
Five-part series · Behavioural science

Trust in AI — a behavioural science perspective

What does it really mean for people to trust AI — and what does that mean for the organisations deploying it?

Download full white paper → Notify me when published →
Part 1

What does trust in AI actually mean?

Defining trust beyond compliance — a behavioural science framework.

Coming soon