Technology adoption that works with human behaviour — not against it.
I help organisations, governments and innovation teams translate emerging technologies into systems people actually adopt, trust and use.
Behaviour Science • Technology Governance • Innovation Evaluation
"What I help with"
1. Emerging Technology -> Adoption
Move beyond pilots and proofs-of-concept by designing systems people actually use, trust and sustain.
2. Align innovation with human behaviour
Apply behaviour science to reduce friction, improve uptake and prevent unintended consequences.
3. Build responsible, scalable governance
Develop practical governance frameworks that support innovation while meeting regulatory, ethical and organisational requirements.
4. Evaluate what works — and what doesn’t
Generate evidence on adoption, impact and usability to inform funding, policy and scale-up decisions.
5. Enable teams to act with confidence
Support leaders and teams with the clarity, literacy and frameworks needed to make good technology decisions.
"How I Work"
1. Context first
I start by understanding your organisational context, constraints and incentives — not just the technology in question.
2. Behaviour before tooling
Decisions are grounded in how people actually think, decide and act, rather than how systems are designed to work in theory.
3. Evidence over assumption
Recommendations are informed by evidence, evaluation and real-world signals — not trend-driven optimism.
4. Clarity over complexity
My role is to reduce noise, surface trade-offs and support confident decision-making at leadership level.
"Selected Work"
National health & care systems
Advised on the evaluation, adoption and governance of emerging technologies across health and care contexts, supporting decisions around scale-up, safety and real-world use.
Innovation funding & assessment
Contributed to the assessment and evaluation of innovation programmes and grant-funded technologies, focusing on feasibility, adoption risk and behavioural impact.
Immersive and digital interventions
Led and evaluated technology-enabled interventions designed to improve engagement, communication and outcomes, including work involving immersive and interactive systems.
Behavioural evaluation & evidence generation
Designed evaluation approaches to understand how people interact with new technologies in practice, informing policy, funding and implementation decisions.
