About Payal Loma
I work at the intersection of technology, human behaviour and real-world decision-making.
My focus is not on deploying more technology — but on helping organisations adopt it in ways people actually trust, use and sustain.
I advise public and private organisations on technology adoption, behavioural design, and responsible innovation, with a particular focus on emerging and complex systems.
What I Bring
Behavioural science, applied
My work is grounded in how people really think, decide and behave — not how systems are assumed to work in theory.
Evidence over hype
I focus on evaluation, usability and impact — helping teams distinguish between promising ideas and interventions that genuinely work.
Context matters
Technology adoption is shaped by organisational incentives, constraints and culture. I design with those realities in mind.
Experience
Advising and evaluating technology adoption across health, education and public sector contexts
Working with emerging technologies including AI, immersive and data-driven systems
Contributing to innovation programmes, research and governance frameworks in the UK
How I Work
Context first — understanding incentives, constraints and environments
Behaviour before tooling — design around real human behaviour
Evidence over assumption — decisions grounded in data and evaluation
Clarity over complexity — surfacing trade-offs to support confident decisions
I work best with teams who want to move beyond pilots, assumptions and surface-level innovation — and are serious about adoption, trust and long-term impact.
If that sounds like you, we can explore working together.